Influence – The Psychology of Persuassion by Robert B Cialdini

2021-01-12 2 min read Sincheenz

This book was recommended on the Freakonomics podcast. I liked the interview, so I went ahead and bought the book. Several situations in daily life leave you frustrated, and this book explains well why you felt that way. The author introduces several principles of persuasion, such as: Reciprocity: When you receive something as a gift or favor, you feel compelled or obliged to reciprocate. A tactic used by many who give away free samples. Continue reading

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Thinking Fast and Slow by Daniel Kahneman

2020-12-01 3 min read Sincheenz

A very good book, packed with so many interesting facts and studies. Thinking, Fast and Slow has been my introduction to behavioral psychology, and it was a fascinating read. However, it’s a complex book, and I took a long time to finish it. The studies and examples cited really get you thinking. Here are a few takeaways: The books explains that we have 2 systems of thinking. System 1 is (fast, intuitive) and System 2 (slow, deliberate). Continue reading

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