Read by (Sin)dhuja

If reading is your sin, dive in!

Lean in by Sheryl Sandberg

2023-05-01 2 min read Sincheenz
In 2018, a friend introduced me to the Lean In movement during one of our conversations. At the time, I dismissed it as just another American phenomenon—a sort of feminist hype or a gathering where women came together to collectively voice their grievances about perceived disadvantages cause by male counterparts. My perspective on such groups underwent a significant transformation after reading “Invisible Women” by Caroline Criado-Perez last year. It proved to be an eye-opener and a stark wake-up call, making me realize my own naivety and ignorance. Continue reading

© 2025 Sindhuja Cheema Enzinger. All Rights Reserved.

My life in full by Indra Nooyi

2022-03-01 2 min read Sincheenz
Indra’s memoir is a fantastic read and there are so many aspects of her life that I can relate to which makes it even more interesting. How she has handled these situations and moved on is truly admirable. What I love about Indra Nooyi, is that she has always been true to herself. She is so passionate about what she is doing and her extraordinary determination and dedication have been truly rewarded. Continue reading

© 2025 Sindhuja Cheema Enzinger. All Rights Reserved.

The Lean Startup by Eric Ries

2021-01-30 2 min read Sincheenz
This book was recommended by many entrepreneurs I have spoke to. They told me how much it had helped them,so I decided to read it for myself. I liked the title. I was familiar with lean manufacturing, which my father had told me about as a kid. He was a big fan of the Toyota way and Japanese business practices and ethics. This got me interested in the book as well. Continue reading

© 2025 Sindhuja Cheema Enzinger. All Rights Reserved.

Good to Great by Jim Collins

2021-01-12 2 min read Sincheenz
If you are an entrepreneur, management person, etc., then you might like this book. The book gives you useful tips and insights. It talks about Level 5 leadership—leaders who prioritize the success of the company over personal ego and ensure that the company lasts for years to come. The author talks about focusing on getting the right people for the company and having an aligned team. He introduces the hedgehog concept—focus on three key questions: What are you passionate about? Continue reading

© 2025 Sindhuja Cheema Enzinger. All Rights Reserved.

Influence – The Psychology of Persuassion by Robert B Cialdini

2021-01-12 2 min read Sincheenz
This book was recommended on the Freakonomics podcast. I liked the interview, so I went ahead and bought the book. Several situations in daily life leave you frustrated, and this book explains well why you felt that way. The author introduces several principles of persuasion, such as: Reciprocity: When you receive something as a gift or favor, you feel compelled or obliged to reciprocate. A tactic used by many who give away free samples. Continue reading

© 2025 Sindhuja Cheema Enzinger. All Rights Reserved.

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