English

Influence – The Psychology of Persuassion by Robert B Cialdini

2021-01-12 2 min read Sincheenz

This book was recommended on the Freakonomics podcast. I liked the interview, so I went ahead and bought the book. Several situations in daily life leave you frustrated, and this book explains well why you felt that way. The author introduces several principles of persuasion, such as: Reciprocity: When you receive something as a gift or favor, you feel compelled or obliged to reciprocate. A tactic used by many who give away free samples. Continue reading

English Deutsch

Start with Why by Simon Sinek

2021-01-12 2 min read Sincheenz

I definitely recommend the book for anyone feeling like they are getting nowhere in spite of doing so much. It helps you take a step back and redefine. Applying the golden circle rule (Why- the purpose or cause that drives you, How - the process or principle you apply to achieve Why, What - the product or services your offer) brings in a lot of clarity in business and personal choices. Continue reading

English Deutsch

The Art of the Start by Guy Kawasaki

2021-01-12 1 min read Sincheenz

The book gives you lots of valuable tips and information on the various types of investors and what to look out for and how to prepare a pitch. I love Guy’s examples and quotes very much. It was not only entertaining but thought-provoking and motivating. Key Takeaways Make meaning, not money - our focus should be on creating an impact, or solving a problem, then money will follow. A strong vision for how you are going to change the world is very important. Continue reading

English Deutsch

Thinking Fast and Slow by Daniel Kahneman

2020-12-01 3 min read Sincheenz

A very good book, packed with so many interesting facts and studies. Thinking, Fast and Slow has been my introduction to behavioral psychology, and it was a fascinating read. However, it’s a complex book, and I took a long time to finish it. The studies and examples cited really get you thinking. Here are a few takeaways: The books explains that we have 2 systems of thinking. System 1 is (fast, intuitive) and System 2 (slow, deliberate). Continue reading

English Deutsch

Steve Jobs by Walter Isaacson

2020-11-01 2 min read Sincheenz

I loved the way Walter Isaacson has written this book. The biography makes you feel like you are a part of Steve Job’s experiences and life. Steve Jobs is intriguing: there is so much genius in this person and yet so much imbalanace. The books is very motivating but also disheartening. His commitment to following his ideas through to the end, his emphasis on quality, and his eye for detail amaze you. Continue reading

Older posts Newer posts