The Art of the Start by Guy Kawasaki
The book gives you lots of valuable tips and information on the various types of investors and what to look out for and how to prepare a pitch. I love Guy’s examples and quotes very much. It was not only entertaining but thought-provoking and motivating. Key Takeaways
- Make meaning, not money - our focus should be on creating an impact, or solving a problem, then money will follow.
- A strong vision for how you are going to change the world is very important.
- Without a great team, there is no great company
- A prototype speaks more than a presentation
- Focusing on customer feedback should be a priority. Create a product for the customer and not for yourself.
- Get funding, but dont rely on it.
- Networking is important
- If things dont work as you expect, dont be afraid to pivot.
- Marketing and Sales is the highest priority.
- Perfecting the pitch - communicate what your company does, why it matters and how it will succeed in a few minutes. 10/20/30 rule of Powerpoint.
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